The long-form sales page was a rite of passage for any direct-response copywriter who’s ...

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Season one, episode one of the hit TV show Mad Men opens on a ...

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Most marketers know what sales funnels are. Yet  very few know what a messaging ...

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If you want to sell a LOT of consumer products, disgust is a great ...

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There are quite a few different monikers I could have bestowed upon the Funnel ...

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